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Excellence in Amazon for Starbucks
Case StudyStarbucks Coffee Background Starbucks needed direction with their Amazon Advertising strategy for the ready-to-drink (RTD) category across EMEA. Strategy First we worked with Starbucks to...
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Creating a sustainable eCommerce model built for success for Merisant
Case StudyMerisant Background Merisant needed to build a sustainable eCommerce model that would drive online top of mind for original sweeteners such as Canderel, in a declining market segment as well...
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Creating a multi-channel approach for SEAT
Case StudySeat Background SEAT tasked us with relaunching itself as pure-play eCommerce brand in Norway. This was a first for the auto brand, that if successful was to be replicated globally. We...
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Major US CPG Company
Case StudyMajor US CPG Company Background A major CPG company faced increased competitive pressure on Amazon.com in the U. S. from traditional competitors as well as from new challenger brands. Its...
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